BRANDED CONTENT
ARTISTIC ADVERTISING
Gap Kids
The “Flippy Tee” Promo
Goal: Having a child actor introduce Gap Kids' new line of interactive shirts for social media purposes
Process: (2) Full day in the studio, shot in 4K on the Sony FS series using cinema prime lens. Client requested square, widescreen, and portrait versions of all 10 deliverables.
Deliverables: (10) 15-second ad for social that can be looped for FOH/OOH marketing and processed for IGTV, and e-commerce website.
NASA: JPL
MINDMAKERS documentary
Goal: Collect as many interview with NASA administrators. Follow the main subjects to and from work, highlighting the MindMakers Project.
Process: (2) Month of filming in Pasadena JPL location, also filming the home life of NASA’s brightest mechatronics engineers.
Deliverables: (1) Trailer, (1) Teaser, (1) Feature length documentary.
items: is fashion modern?
INSTALLED IN THE MoMa IN MANHATTAN
Goal: Produce a short documentary on the production and installations of the "Modern Biker Jacket" for the MoMA.
Process: Spending 2 weeks in the Asher Levine studio in New York City recording day-to-day preparation of this one of a kind jacket.
Deliverables: (3) 30-second promotional videos, (1) short doc
NYU LANGONE Health
MADE FOR NEW YORK
National Medical Campaign.
Goal: 4 videos Monthly, highlighting a certain department or industry leader.
Process: Short profile videos conducted for one of the country's leading hospitals. Excerpt from "Year in Review" series.
Deliverables: 12 doctor profile videos, distributed on national broadcast.
A$AP Ferg
MUSIC PROMOTIONS
Goal: Produce short promotional content for OOH, social, and publication purposes.
Process: Building a boxing theme into the EPK, the Bolex team spent a few days following A$AP around New York. Editing process consisted of same day edit. Each video was filmed in the morning and released at night.
Deliverables: (3) 30-second promotional videos, (1) short documentary. Short documentary premiered at A$AP Worldwide inc. album release party in Los Angeles.
NYFW
New York Fashion Week
Goal: BEVZA - Harmony - Corbett - Mantiera - New York City Fashion Week, multi-cam live stream from Lincoln Center.
Process: Multi-cam broadcast for each designer at Spring Studios for NYFW, including, b-roll, and edited interview from fashion buyers.
Deliverable: All raw files from the Runway for the week long production as well as 4-minute promos for every designer hosted by the fashion marketing team at New York Fashion week.
Mindful Urgent Care
Staff Interviews
Goal: Interviewing the staff of a new urgent care service that is revolutionizing the rehabilitation process.
Process: On locations interviews with the main staff of this medical organization. Over the course of a few weeks the interviews were captured and delivered within 10 days of filming.
Deliverables: (7) Video 3-5 minutes for each medical provider. Published on the Mindful Urgent Care website for each staff member on their individual profile page.
ICM Partners
NEW ARTIST DEMOS
Goal: Based on genre and budget, the Bolex studios team served as a retained production company producing music videos for newly signed artists.
Process: Weekly meetings with ICM agents to select a director from our team. Each video produced was (2-5) filming days and 10-14 days in post-production.
Deliverables: (5) Music videos per month, Promotional animations, and album art/photoshoot.